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BikeBiz March 2015 05/03/2015

BikeBiz's March print magazine is now available to read online or download as a pdf.

We kick off this month with the inside story on Tim Lawson's new nutrition brand Secret Training. The product is available to order now, so get in touch via sales@secrettraining.cc if you're interested in the former Science in Sport co-founder's latest goods.

Next up we've opinion pieces from EBCO co-founder Paul Stanforth, who discusses how the mid-motor is changing the e-bike market, followed by Spin Cycle's Dion Clements who ponders why MTB is often overlooked by mainstream media.

There's a refresher of the best bits from Raleigh's Cycle Expo on page 13. Three years on from the Accell Group takeover, the distributor says it is more focused than ever on promoting the independent retailer.

Next up there's a recap on the London Bike Show, which presented us with a great opportunity to find out what some of the new entries into the market are offering. Find out more on page 16 through 22.

In the first of a double dose of retail profiles, we check in with London's Pearson Cycles who have been trading since 1860. Find out the secret to the store's longevity on page 24.

One year on from his introduction as Fisher Outdoors head honcho, BikeBiz catches up with managing director James Browning who talks about the restructuring, as well as backing some key new brands. See page 27 for more on that.

Also at the London Bike Show this year was BikeBiz's own 'Innovation Lab', a series of booths dedicated to those thinking outside the box. Flick to 31 for a "game changing freehub design", lockable lighting and much more.

Tasked with bringing many of us up to standard, ATG Training talks about a growing international reach, as well as how UK retailers can make the most of their staff's learning time on page 35. 

Cargo bikes are a niche that really shouldn't be classed as such given their practicality. BikeBiz speaks to Donky about its versatile £500 offering, for which the brand is looking to place in more stores. See 39 for more.

This month's largest feature tackles the cycling world's consumer magazine and website publishers head on. We've interviewed a broad selection of the market's publisher and taken them to task about stats, growth outside written word and plenty more. Flick to page 45 for the latest from Dennis, Gruppo, Singletrack, VeloVision, Road.cc, Time Inc, Sportif, Immediate and a one-to-one interview with Andrew Dodd, now editor of Factory Jackson.  

Next up, well established Australian bike label Reid Bikes is breaking into the UK. Read about their plans on 55.

Colin Rees, the bicycle industry's favourite sales trainer, shares his wisdom with a page full of tips to maximise your margins on page 59.

Oxford's UBYK are our second retail profile in the March edition. Unlike any other retail business we've profiled before, this relatively young business is taking on the giants with its unique ProBuild platform. We speak to co-owner James Heath on page 61.

There's plenty more from here on in, with our regular sector guides, new products pages and columnists too. So to have a read online, click here.

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