Bell releases latest 'All Stars' installment

Kieran Howells
Bell releases latest 'All Stars' installment

Bell Helmets today released its latest ‘Bell All-Stars’ installment.

The series celebrates cycling champion and the greatest mountain bike racer of all time, John Tomac. The episode and accompanying written piece made available today cover Tomac senior’s cross-discipline racing legacy, spanning professional careers in BMX, mountain biking and road racing – accomplishments that remain unrivaled.

His tenure with Bell Helmets transcended different stages of his career, and now into his newest career challenge: managing his son - two-time national motocross champion and Bell moto athlete, Eli Tomac.

 “Anyone who followed mountain bike racing through the 1990s likely remembers not only John Tomac’s versatility across a wide number of disciplines, but also that throughout nearly his entire career he competed in a Bell helmet,” said Bell Helmets marketing manager James Hibbard. “This made John a natural fit for the All-Stars campaign, and after spending some time with him at his ranch I was impressed not only by his results on the bike, but also by who both he and Eli are as people.”

To view and read the All-Stars stories focused on John Tomac click here.  

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Tags: cycling industry news , Bell Helmets

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