Bike brands won't lose Olympic visibility

Carlton Reid
Bike brands won't lose Olympic visibility

Bicycle frames at the London 2012 Olympics may carry a brand logo size on both sides of the frame as "commercially available and/or used in UCI races."

The rules initially published by the IOC would have allowed for a maximum size of the frame logo of 60cm2 only. The new rule is a modification of the size of the brand logo and has to be seen in relation to the existing guidelines which remain valid.

 

The agreement came as a result of negotiations between the International Olympic Committee, the World Federation of the Sporting Goods Industry and the Union Cycliste Internationale.

Robbert de Kock, Secretary General of the WFSGI, said:

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"We are very happy to have reached this agreement with the IOC. The fact that the bicycle brands can use the same logo size as used in UCI races gives them the right visibility. It shows that the collaborative efforts between the sporting goods industry and the international sports federations are proving to be successful and efficient."


Tags: uci , olympics , wfsgi

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