BikeBiz relaunches with streamlined design and content strategy

Hayley E. Ferguson
BikeBiz relaunches with streamlined design and  content strategy

This issue marked the rebirth of BikeBiz, as we published the redesigned and resized monthly print magazine.

The now-compact magazine sports a sleek new look and a simplified design – it now fits neatly into small bags for your convenience, too. BikeBiz will also take a new content direction from now on, with more opinion-led features and industry advice columns than ever before.

In this first issue, we focus on children's cycling. We centre our opinion editorials on the industry's leading experts in children's bikes, with comments from Islabikes and Frog Bikes. Paul Elliot offers some advice to business owners looking at working with previously-unheard-of brands, while Ritchey Bicycle Components' Jeff Lockwood speaks out in defence of steel frames, and the Secret Accountant discusses the trade's corporate influencers in a third editorial supported by well-founded statistics.

Laura Laker investigates the balance bike trend, and looks to the future of children's bikes, Kieran Howells speaks to Muc-Off's Jason Bradwell about the bicycle care company's latest products, and Carlton Reid profiles Pashley.

Kieran Howells offers some tips for social media marketing; the new Tricks of the Trade section features two new, regular columns by Liz Colebrook, owner of Beaumont Bicycle, and Mark O'Dolan, retail consultant, alongside a guest column by Maxxis brand manager Stephen Robinson about consumer trends.

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We bring you the latest in children's bikes, indoor trainers and power meters in our sector guides, and lay the Number Crunching page to rest in lieu of its new-and-improved successor, Retail Insight: The Big Question. Finally, Carlton Reid's Spokesman column looks into investing in events as a means of marketing a bike shop.

The latest issue can always be downloaded or read online.

To offer feedback on the redesign and new content strategy, contact the editor at hferguson@nbmedia.com. We always love to hear the industry's opinions on our work, and are continually learning, growing, and improving upon the print magazine to deliver to you the most relevant content we can.

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