Cooke Components grows UK sales force

Kieran Howells
Cooke Components grows UK sales force

Cook Components – the distributor of Vel, Veltec, Supacaz and Ride Air in the UK market – has announced the growth of its sales force in Southern England.

Martin Kirby of MK Agencies will be joining the team to cover the area; he comes to the role with a wealth of over 30 years experience in the cycling industry. In this time he has worked with the market-leading brands Oakley, Fox and Merida.

He will now act as sales agent covering London, East Anglia and Southern England representing DHW Agencies – Kuota, Spinergy, Powerpod and GSG – and now Cooke Components.

Kirby commented: "I'm excited to be joining the Cooke Components team. They really support independent bike dealers and offer a fantastic product range with achievable and sustainable profit margins."

Owner of Cooke Components Matt Cooke added: "It's brilliant to have Martin working with our portfolio of products; he brings with him a huge amount of knowledge and contacts in the market. We are excited to see how the dealers in the south region will respond to our growing and varied product range."

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Cooke Components currently have a team of five agents covering the UK and Ireland, all of whom are integrated into the market to give dealers access to a large array of products. With Supacaz, Ride Air, Veltec and in-house brand Vel, Cook Components are working to become an established supplier to the UK IBD network.

For more information on Cooke Components, visit the distributor’s website here.

Tags: people and recruitment

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