Publisher of Auto Express and Viz launches into crowded bike market.
Dennis Publishing is set to publish Cyclist in September. The magazine will be a monthly road cycling magazine with an associated iPad app.
The first print and digital issues of Cyclist will go on sale on 19th September, priced at £5.
Publishing Director James Burnay said: "The modern road cycling enthusiast has a passion for travel, knowledge, ride performance and style. Current cycling media does not cater for this type of reader and this is something Cyclist will do in a unique way."
The editor of Cyclist is Pete Muir. Muir edited Men’s Fitness for eight years. In 2010 he was made Editorial Director of Dennis’s Fitness Division and has been nominated as Editor of the Year at the British Society of Magazine Editors. Muir has ridden Mont Ventoux and an Etape du Tour for Men’s Fitness.
The deputy editor Stu Bowers, who joins from Cycling Weekly. The project has been aided by John Stevenson, formerly editor-in-chief across Future Publishing’s cycling portfolio, and Ash Gibson, former creative director of GQ and Men’s Health.
Muir said: “The look and feel of the magazine will be premium with stylish design and stunning imagery from the best photographers in the market. The magazine will be like a cyclist’s perfect partner: intelligent, good-looking and passionate about road cycling.”
Burnay added: “The cycling market is the perfect next step for our growing fitness portfolio. Dennis has a history of producing excellent editorial brands and we are a leading UK publisher in digital formats. Cyclist will be launching with a 50,000 print run and we have already secured listings in all of the major retailers including the iTunes store. With Dennis’s half a million subscribers in the target demographic, we are confident we can build a high quality audience for our advertisers, very quickly indeed.”
The launch of Cyclist will be supported by a marketing campaign claimed to be worth £500,000.