Eurobike's Media Days event to be transformed for 2018

Kieran Howells
Eurobike's Media Days event to be transformed for 2018

The next Eurobike Media Days will be held at a new location, it has been announced.

The Eurobike innovations test event for all manufacturers of complete sports bikes will take place from July 4th to the 6th, 2018, in the Serfaus- Fiss-Ladis region of Tyrol, Austria. This brings the media launch event and the leading international bicycle trade exhibition – held from July 8th to the 10th, 2018 – closer together on the map and the calendar.

“Messe Friedrichshafen is thus creating a holistic Eurobike package that offers actors in the global bicycle industry many different opportunities to appeal to specific target groups,” said Messe Friedrichshafen CEO Klaus Wellmann.

Eurobike organisers have been able to find a new venue for the Eurobike Media Days 2018, one that is significantly closer to the main event. The Serfaus-Fiss-Ladis plateau offers optimal testing conditions for mountain bikes and racing bikes, as well as logistics parameters for events. It is also within two hours of the Friedrichshafen site.

Eurobike head Stefan Reisinger commented: “The Eurobike 2018 concept is completely structured around product presentations, innovations and trends for the coming season. In just one week, manufacturers, dealers and media will have the widest variety of opportunities to take part in a compact, individualized way. With a total optional duration of the Eurobike of about one week, we are optimizing their resource investment and are also creating the perfect space for fresh ideas and unique, independent formats.”

Eurobike Media Days 2018 will start at about mid-day on Monday, July 4th and will end on Friday, July 6th at 4 p.m.

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Tags: eurobike , cycling industry news

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