ITV Tour coverage peaks at 3.6 million viewers

Mark Sutton
ITV Tour coverage peaks at 3.6 million viewers

The final stage of the Tour de France drew over 3.6 million viewers at its peak to both ITV1 and 4 on Sunday afternoon.

Wiggins' triumph drew a five minute peak audience of 2.6 million on ITV1's live coverage, with a further one million catching the action on a simulcast showing on ITV4.

The average view count was as high as 2 million viewers, which trumps last Sunday's repeat of Columbo, which averaged 1.1 million.

ITV4's simulcast averaged 627,000 viewers.

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Tags: tour de france , itv , bradley wiggins , broadcasting , itv4 , itv1 , television

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