New cycle insurance retailer Worry+Peace teams with Paria

Jonathon Harker
Worry+Peace plus Paria

Insurance store Worry+Peace runs own-branded insurance products and is now moving into the cycle marketplace.

Priding itself on offering "minimum amount of fuss" insurance, Worry+Peace launched into the travel, phone and gadget insurance space earlier this year, teaming up with the likes of Pocket Lint, among others.

Now Worry+Peace has linked up with Paria cycle apparel, itself a new brand on the block, with the duo also creating a series of cycling apparel designs.

“We’re all about lifestyle, so this collaboration to develop our creative mantra with other inspiring brands is really exciting,” said Worry+Peace founder James York. “Paria are a fresh and confident challenger brand in the growing urban cycling market – and we relate to that!”

The collaboration will see a Worry+Peace “team” jersey designed by Paria made available for competition prizes and a limited run on the Paria site.

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“When you hear the word ‘insurance’, you usually cringe, flinch or wince. Or unwittingly do all three at once!” said Paria’s Sam Morgan. “Weirdly, that wasn’t the case here. Worry+Peace told us about their mission and we saw a great brand fit. We’re all about challenging the way things are, so are they.”

The firm told BikeBiz: "This is a different way of selling insurance. It's not something seen as a lot of fun but we take care of the boring back-end." Worry+Peace is seeking further collaborations in the cycle market.

worryandpeace.com/cycle-insurance

 

Tags: insurance , new products , Paria , Worry+Peace

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