Visitor increase expected for Taipei Cycle Show

Jonathon Harker
Taipei Cycle Show

It’s hard to dispute that the Taipei Cycle Show is Asia’s key cycle show, set in the “bicycle kingdom” of Taiwan.
This year it is getting a further point of interest in the shape of Velo-City, the roaming conference (which was in Nantes, France last year) will run alongside the show. So, how is this year’s show shaping up? BikeBiz speaks with Mr Yih-Jyh Kang, executive director of Exhibition Department at the Taiwan External Trade Development Council (TAITRA), organiser of the show…

What are your expectations for Taipei Cycle Show 2016?
This year Taipei Cycle Show will take place from March 2nd to 5th, in Taipei Nangang Exhibition Center Hall 1 and Taipei World Trade Center Hall 1, 2F. The exhibiting space was all fully booked. In total we are expecting 1,117 exhibitors from 36 countries and regions, occupying 65,000sqm.

In conjunction with Taipei Sporting Goods Show, we hope to create a one-stop shopping platform for all sporting goods industry and expect more than 38,000 visitors, a ten per cent increase from last year.

What proportion of exhibitors and visitors are from the UK?
Taipei Cycle Show draws attention from cycling industry around the world. For the coming Taipei Cycle Show, we will host seven UK exhibitors, and according to the figure in 2015, almost 200 trade visitors from the UK visited the show, which is about three per cent of the total attendees. With the growing sales of bicycles in the UK, we hope to see more trade visitors from the UK to Taipei in March.

Does Taipei Cycle Show offer more than new products?
This year we have worked with Velo-City Global 2016, taking place right before the show (Feb 27th to Mar 1st). In this event, we have organised a Cycling Design Exhibition with the theme of “Cycling from the present to the future”. Together with CHC (Cycling & Health Tech Industry R&D Center), we would like to show the solid capabilities in production, R&D skills and innovation in Taiwan. Visiting Taiwan will give you a glimpse of the cycling industry from its current state as well as future trends.

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This is also the first time that Velo-City global is taking place in an Asian city. The registered Velo-City global attendees are able to access to Taipei Cycle Show 2016 with their badges directly. For trade visitors, Velo-City Global also offers an industry package. Just come two days earlier before Taipei Cycle Show and we would like to welcome people engaged in bicycle industry to enjoy the two big events in one trip.



How are entries for the Taipei Cycle d&i Awards going?
In total, we received 174 entries from 19 countries (last year we had 15 countries). That is very exciting news and we are really making progress. We hope to make this competition as a platform not only for Taiwan manufacturers and designers, but also for the global bicycle industry.

We also believe that the winning entries selected by the judging panel of the Taipei Cycle d&i awards are indeed leading design trend internationally. The winner of Taipei Cycle d&i Gold Award-Young Enterprise 2015, has later been named of one of “the 10 most beautiful bicycles of 2015”by BBC, which is a very good example.
The winning entries have been selected by the judging panel and they will be displayed at this year’s Taipei Cycle Show.

How would you like the show to grow over the next five years?
As one of the top cycling trade shows in the world, the next step for Taipei Cycle would be excelling at the quality and service provided. It is within our primary interest to elevate the show to the global leading level by creating more user-friendly show area, enhancing the show service and optimising the official website as well as show APP. In general, we aim to accentuate the bright and energetic spirit of the industry and thereby attract more visitors to the show.

On top of that, we are very aware of the importance of quality control, another key objective of our long-term goal. Taipei Cycle will exemplify a platform for high quality products in the cycling business and a showcase where you can see the future trends of the industry. Furthermore, with the operation of Taipei Nangang Exhibition Center Hall 2 in the near future, we will expand our proportion of foreign exhibits by recruiting exhibitors from more countries such as Italy and Spain, diversifying the products presented.
We are expecting the show to transform and excel in quality and quantity in the next few years.

And Taiwan has been growing its cycle infrastructure…?
Taiwan is known as a Cycling Kingdom for its strengths in manufacturing high-end bicycle products with reasonable prices. However, we are doing more than that. The industry and our government are promoting the “cycling lifestyle” and would like to encourage people to get used to cycling in daily lives. For instance, the bike rental system, YouBike, is very common for public transportation in Taipei and New Taipei City. Besides, the government is constructing cycling paths all over the island, like the one around Sun Moon Lake was even selected as one of the tenmost beautiful cycling paths in the world by CNN. With convenient facilities and beautiful sights, Taiwan is becoming a cycling paradise and more and more people are crazy doing cycling tour here. I would very much like to recommend all of you to come and truly experience cycling here. This is going to be something that you’ll never forget.

www.taipeicycle.com.tw

Tags: statistics , interview

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