What to see at iceBike* 2017

Kieran Howells
What to see at iceBike* 2017

The 2017 iceBike* show will feature a Shimano e-bike test track, new bikes from Ridley, Saracen and Adventure, new products from the likes of Madison Clothing, Pearl Izumi, Lazer and Park Tool, plus new brands such as Cycliq and SilverLabel.

Pearl Izumi
One of the leading manufacturers of cycling apparel, Pearl Izumi is once again exhibiting at iceBike*. The brand will have its Spring/Summer 2017 collections on show for dealers to view and place orders, as well as offering visitors a chance to look ahead to its Autumn/Winter 2017 ranges. Pearl Izumi will be making a lot of noise around its new proprietary technology, PI Dry.

Shimano
Shimano will be attending iceBike* with a whole host of new products for visitors to feast their eyes on. First-seen at Eurobike, the new Dura-Ace will be in the booth as well as a range of Shimano Clothing. With the imminent growth of e-bikes, the brand is exhibiting Shimano's STEPS for visitors to learn more about the technology and why it maintains such a positive reputation.

Park Tool
Park Tool is the cycling tool brand of choice for home and professional mechanics across the globe including many of the teams on the world tour. The blue branding has now become synonymous with quality, reliable tools. Once again, Park Tool is exhibiting at iceBike* with lots of new products for visitors to see such as the PRS-22 Team Repair stand, GG-1 Grease Gun and the TLR-1 and TLR-2 Threadlocker solutions. Calvin Jones will be on hand again to offer expert advice on any bike repair and maintenance issues.

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Madison Clothing
Madison Clothing has steadily grown into one of the most popular cycle apparel brands in the country; at this year’s iceBike* it is exhibiting its Spring/Summer collections as well as offering an Autumn/Winter sneak peek. Its Flux range of mountain bike apparel has seen an injection of colour and tech spec. Ridden by the professionals of Madison Saracen, this kit has been tested by the riding elite and iceBike* offers an ideal opportunity to come and see it for yourself.

Ridley
Belgian bike brand Ridley was out in force at Eurobike last year and is putting in a similar show at iceBike* this February. The stunning race machine – the Helium SLX – recently ridden by Team Lotto Soudal at the Tour Down Under will be making its first UK appearance, along with the Helium X. The usual Ridley suspects will be present, including those models ridden by Andrew Greipel such as the Fenix SL and Noah SL.

Lazer
Having been around since 1919, Lazer has honed the art of crafting cycling helmets and is now worn by many of the world’s top cyclists including Team GB. It has recently designed a new aerodynamic helmet – the Bullet – with adjustable air vents that will be a focus on the Lazer stand. In addition, its Revolution Full Face helmet will be in stock at the show and on display for visitors to see. It will also exhibit a full range of new eyewear.

Cycliq
Kickstarter success story Cycliq is an Australian brand that is new to the Madison portfolio. Its HD camera and bike light combos have seen great success since they were launched and are collecting critical acclaim across the world. Cycliq’s flagship Fly12 camera features both a 1080p HD camera and a 400 Lumen Bike Light with safety-focused features such as Incident Capture Technology and their CycliqPlus app.

Saracen
Fresh from announcing its brand new rider for Madison Saracen and re-launching its Development Team, this much-loved British brand will have all of its 2017 big guns out at iceBike*. Its world-class downhill machine – the Myst – will no doubt be attracting attention as well as brand new models such as the Kili Flyer Pro and women’s Mantra range. There will also be the two brand new 29ers on show, the Zenith and Zenith Trail.

More information on the show will be made available over the coming days. For more information, visit the iceBike* website here.

Tags: icebike , distribution , sportline

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