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What events really benefit the dealer?

What events really benefit the dealer?

At bikebiz, we go to a lot of events.

In fact, we’re meeting with distributors, attending house shows, demo days, previews, shows and PR events multiple times a week and ...

Kieran Howells
Tapping into the customer's enduring passion for the road bike

Tapping into the customer's enduring passion for the road bike

Ultimately it’s about the emotion of performance. A road bike makes a very clear and bold statement. It’s about the ride and it’s about you.

Alex Rowling: Preparing for developments in road cycling

Alex Rowling: Preparing for developments in road cycling

Continually evolving road bike technology and resultant obsolescence of product is a constant trial for the Tifosi design team.

British Cycling

Lead Race Mechanic (Para-Cycling)
Manchester

Championing a lifelong passion for cycling and supporting the delivery of world class sports

Simplon's Kevin Burton talks road's high-tech future

Simplon's Kevin Burton talks road's high-tech future

Whilst we’ve seen a lot of technical development in recent years, such as electronic shifting, new materials and component improvements, I firmly believe that we have only just scratched the ...

Kieran Howells

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Lynn Bye on: Running sportives to increase brand awareness

Lynn Bye on: Running sportives to increase brand awareness

I’ll be honest; we’ve had some frustrating conversations with organisations that think relationships with businesses are limited to receiving hefty corporate donations. Some just don’t understand that we might have ...

Kieran Howells
Sam says: Knog's Sam Moore talks brand marketing

Sam says: Knog's Sam Moore talks brand marketing

Sam Moore is the head of brand and marketing at Knog.

Marketing, Brand, and Bike. The three most misleading words in "Bike Brand Marketing"

Kieran Howells
How do you feel about fitting parts bought online?

How do you feel about fitting parts bought online?

Is fitting parts and building bikes bought online a necessary evil in modern cycle retail, or simply another element of the job?

Kieran Howells
O.K Computers: Five cycling computers to take for a spin

O.K Computers: Five cycling computers to take for a spin

Why do people love pedal power? It’s a broad question with thousands of answers.

Kieran Howells
Answering Google's cycling questions

Answering Google's cycling questions

Google is one of the largest companies on the planet. The US-based internet giants stormed onto the emerging internet platform in 1998 with a vision of becoming the world’s number ...

Kieran Howells
OPINION: Is your workshop your best sales tool?

OPINION: Is your workshop your best sales tool?

We all remember that classic image of a bicycle workshop from our youth. I have a very strong memory of walking into my local IBD at the age of 14 ...

Kieran Howells

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