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When is a Pinarello not a Pinarello? When it is a Chinarello

When is a Pinarello not a Pinarello? When it is a Chinarello

Ride a fake Pinarello and you risk "serious damage and/or death", claims the Italian company, adding that counterfeit frames have had "worrying structural failures". This doesn't seem to deter ...

Carlton Reid
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Snap, crackle and pop - do fake bikes and parts crumple?

Snap, crackle and pop - do fake bikes and parts crumple?

Manufacturers and brand owners like to claim that fake frames and parts are little better than papier-mâché and will, at some point, collapse. The uncomfortable truth for the industry is that ...

Carlton Reid
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"I bought a fake" - who's buying the knock-offs and why?

"I bought a fake" - who's buying the knock-offs and why?

A small but growing number of cyclists openly flaunt the fact they sport shady shades and ride on faux frames. In the UK, USA, and Australia some folks brag about bagging ...

Carlton Reid
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i-ride.co.uk

Area Sales Manager
South East UK

i-ride.co.uk is the UK’s leading lightweight cycle distributor. Our growing portfolio includes Fulcrum Wheels, Argon 18, Orro, De Rosa, Continental, Speedplay, Thomson,  Etixx Nutrition, 3T, Northwave and many more prestigious brands. 

Tributebands & the Shadowlands - a design professor's take on IP theft

Tributebands & the Shadowlands - a design professor's take on IP theft

According to Professor Steven Kyffin purchasers of counterfeit frames and bike parts "don't consider the R&D, which developed the product they bought; they don't consider the user-testing, which checked it out; ...

Carlton Reid
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Faking bikes is as old as cycling - knock-offs are nothing new

Faking bikes is as old as cycling - knock-offs are nothing new

The sale of counterfeit bicycles didn't originate in China, nor is it a new phenomenon. In fact, the first epicentre for selling counterfeit cycles was Europe in the early 19th century. ...

Carlton Reid
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Fake China - where copyright means copy-it-right

Fake China - where copyright means copy-it-right

There are so many fake products in circulation in China that the desire for authenticity fuels the success of brand-owned stores. Despite the economic slow-down there are still more than 50 ...

Carlton Reid
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Tiger watching tigers - Specialized's Andrew Love fights the fakers

Tiger watching tigers - Specialized's Andrew Love fights the fakers

There are many fake Specialized products available online, but there would be an awful lot more if it weren't for Andrew Love, head of Specialized's brand security division. Love ...

Carlton Reid
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Whack-A-Mole Inc. - the lawyers clobbering the counterfeiters

Whack-A-Mole Inc. - the lawyers clobbering the counterfeiters

"We handle anti-counterfeiting work across many different industry sectors, and while the fakes are often dreadful quality some can be almost as good as the real thing," says Jeremy Newman, ...

Carlton Reid
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Fake sense of security - counterfeit helmets are not for headbangers

Fake sense of security - counterfeit helmets are not for headbangers

Back in 2014 BBC's Fake Britain programme reported on a fake Giro cycle helmet. "It's part of a growing industry, where the fakers are trying to make money out of the ...

Carlton Reid
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Fake folders - how Brompton and Strida tackle the copiers

Fake folders - how Brompton and Strida tackle the copiers

There are many more fake Strida folding bikes in circulation than real ones, says the bike's designer Mark Sanders. The fakes are not made to high standards, he adds. Aliexpress and ...

Carlton Reid
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