http://www.bikebiz.com/ Interviews & Features from BikeBiz en-uk Copyright 2008, Intent Media /interviews/36/Socialism-is-all-the-rage Socialism is all the rage... but not of the red flag variety. Social media marketing is time-consuming but cheap – and can attract new custom. Carlton Reid reports on bringing your business up to speed with the latest web attractions... /interviews/35/BikeBiz-Awards-Celebrating-Excellence When BikeBiz publisher Intent Media announced earlier this month that it is to hold an awards event, the news created a flurry of response from the trade. /interviews/33/INTERVIEW-Palling-up-with-Paligap Bristol-based Paligap has some of the market’s most exciting brands and with the recent introduction of three new companies to the portfolio, business has never been better. Mark Sutton finds out more… /interviews/32/The-way-we-tell-it Britain’s market leading bike magazine, Mountain Biking UK, is 20 years old in May. 250 issues after he founded it Tym Manley muses on what he hopes all those words have actually achieved /interviews/30/CHAIN-REACTION-Margin-mass-destruction Sales aren’t just for January anymore – some seem to run them any time. Mark Phillipson of Bicycle Repair Man argues we should take a careful look at this profit-slashing activity... /interviews/31/INTERVIEW-Practice-makes-perfect Cytech training has become the benchmark for industry workmanship standards. ’Without cred you’re dead,’ as many say. Having your mechanics trained up by the ATG certainly gives a workshop credibility. Mark Sutton finds out more about Cytech NVQ schemes, prices and assessment... /interviews/29/COMMENT-Get-ready-for-carbon-backlash Last month, a small US race team signed a sponsorship deal with boutique bike brand, Calfee Design. The OrganicAthlete team - based around a bunch of guys promoting a vegan diet for athletes - signed up to ride Calfee's most famous bike, the one with a bamboo frame. /interviews/28/A-new-era-for-Halfords With 433 stores in the UK and Republic of Ireland, and rapidly expanding, Halfords has, by far, the largest High Street presence in the cycle trade. Lisa Foster takes a look at the big orange giant’s performance and continued expansion... /interviews/27/Powacycle-Interview UK electric bicycle company, Powacycle is heading the innovation in this newcomer sector. The introduction of lighter, efficient and more discreet batteries has led to an innovation explosion which is bringing the weight of Powacycles rigs close to on par with that of a modern machines. /interviews/26/Mike-Pardon-Action-Sports-Coaching Former British BMX freestyle champion, Mike Pardon, believes that Racing and BMX alike are a fad that'll never cease breeding generations of cycle hungry kids, kids who are without doubt the future of the industry. Mark Sutton asks why should retailers be so interested in the racing niche…