But Giant has to do a lot more! Current makers seem to plan in obsolescence. If a chain or bell is broken then we are encouraged to throw it away and buy another. Thirty years ago as a kid I remember how we could actually buy the links in the chain and repair them and work with bells to make them work, and even replace broken spokes.
Giant should break with this American style of waste-making by introducing a whole new line of sustainable (repairable products).

Sustainable tends not to equal profitable. If Giant followed a make do and mend policy I am sure they would not be being lauded by the great and the good, mainly because they would have laid of x thousand employees as they went to the wall. Sad but true.

The demand for complex product innovations especially in the suspension field has led the industry on a very tricky path. The ones who will be able to offer products being easy to maintain while achieving very good performance will win the game on the long run as dealers earnings come upt to 60% from the repair business. Once products get too complicated they have to send it in to repair and will have to charge money for service which they cannot keep. So both customer and dealer are not really happy.
It is possible to make products which can do both, but then the product managers and engineers need enough time and also customers need to accept that a product needs care and cannot last forever. I think this fact many forget.