News
Interbike's parent in name-switch
Carlton Reid Jan 29 2007, 9:30am
VNU of the Netherlands becomes The Nielsen Company. Along with the name-switch there's to be a revamp of company websites, including the one for the Las Vegas show.
As well as trade shows, The Nielsen Company owns a media information business, Nielsen Media Research, and business publications such as The Hollywood Reporter and Adweek. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, Netherlands, and New York City.
Interbike will soon get a new website with improved exhibitor and attendee tools and industry directory, search and information portals.
A new position – Digital Marketing Manager – has been created to implement the changes to the Interbike website and others within the company. The position goes live in February.
Interbike's OutDoor Demo will be staged in Bootleg Canyon, Boulder City, Nevada, September 24-25th and the Interbike Expo will be held September 26-28th
