News
Polar to stream live TdF HRM data
Carlton Reid Jun 12 2007, 5:15pm
Want to know how hard a pro is riding? Tune in to Polarcycling.com. It's going to carry live heart rate data throughout the Tour de France
Eleven Tour de France teams ride with Polar HRMs. The live telemetry at Polarcycling.com will stream selected riders’ heart rates, speed, altitude and location, all in real time.
The site already carries info on Polar’s intelligent CS400, CS600 and S725X Pro Team Edition computers. A retailer finder directs visitors to their nearest Polar stockist.
Malcolm Douglas, MD of Polar Electro (UK), said:
"Polar’s unrivalled heritage at the heart of the world’s greatest road races inspired us to develop a vibrant campaign that reinforced our pioneering computers and services with cyclists of all abilities whilst also educating them on how they can directly benefit from the expertise that we provide to the leading teams on Tour."
The online campaign is being complemented by POS support designed to bring Polarcycling.com to life in-store. The campaign is supported by print and online advertising.
