News
CTC airs climate change bike ad
Carlton Reid Jun 18 2007, 5:15pm
£295,000 pro-bike ad got its first cinema airing today
The CTC ad was paid for from Defra's Tomorrow’s Climate Today’s Challenge programme.
The 60-second 'Cycle hero' ad had its premiere at a special Bike Week screening at the Prince Charles Cinema, Leicester Square, London. The ad was followed by Al Gore's An Inconvenient Truth.
'Cycle Hero' will be shown in cinemas across the UK from June 30th for six weeks, reaching an estimated audience of over 3 million people. It's available as a hi-res video podcast and you can even download it to your cellphone here. It's also now available on YouTube.
The advert stars American actress Genevieve Love Lake as the Cycle Hero. She lives, works and cycles in London.
She said: "I am a keen cyclist and it was great to film the cycling scenes along with the other stars of the ad and the hundreds of cycling extras. As a model and actress I like to keep fit, so knowing I can count calories while counting carbon helps me feel a whole lot better. Knowing that simple - and fun - things like cycling can really make a difference in tackling global warming is so cool."
