News
Interbike and Bikes Belong sign deal
Carlton Reid Aug 28 2007, 4:00pm
New 10-year pact will tie industry org to show and vice versa
Nielsen Media, parent company of Interbike, and the Bikes Belong Coalition, the US bike industry's advocacy group, have finally reached a non-compete deal. It's a 10-year, multi-million dollar alliance that will "boost efforts to get more Americans riding bicycles," said a press statement.
Interbike will become a top-level sponsor of the Bikes Belong Foundation – Bikes Belong’s sister organisation that focuses on bicycle safety and children's bicycling initiatives. Interbike and Bikes Belong will also partner to support a high profile bicycle project each year in the show’s host city ("currently Las Vegas," said a press statement, perhaps signalling a move to a new city?)
For its part, Bikes Belong will officially endorse Interbike as the US bike industry’s trade show and will end its consideration of launching or supporting a competing event.
Joe Flynn, vice president and general manager of Nielsen Business Media’s Sports Group said:
“Bikes Belong is doing a phenomenal job of getting more people on bikes, promoting bicycle safety and working with governments to develop bicycle friendly infrastructure. Their efforts have significantly strengthened the bicycle industry. We strongly believe in supporting and working closely with the associations in the industries our shows serve."
According to Lance Camisasca, Interbike’s show director, Interbike has enjoyed a productive, long-term relationship with Bikes Belong. “Now, we’re making our alliance even stronger,” said Camisasc.
“This new pact will be key to Interbike’s future success and the growth of the bicycle business.”
