News
New cycling magazine in the works
Mark Sutton Apr 15 2008, 10:00am
Comments (2)
Factory Media to launch The Bicycle Buyer
Factory Media has begun to put plans in motion to market a new cycling magazine for the consumer. With a two-month shelf life, The Bicycle Buyer is designed to guide those new to cycling in what product is suitable, what accessories will make all the difference and how to approach different styles of bike riding.
The target audience will be 25 to 35 year olds who have reached the point where finding a healthy leisure activity is essential to staying fit.
The first edition of the magazine is due on the 12th of September 2008, with the second arriving shortly before Christmas.
Essential buyer information, expert guidance, and workshop tutorials will be accessed at all times on: www.thebicyclebuyer.com. (not currently live)
For more in-depth information see the May edition of BikeBiz.
Comments
“New cycling magazine in the works”
Posted by: Philip Hunt - Apr 15, 11:33am
Interesting development. They must feel there is a need for such a publication that is not being met. Has the publication been researched to define the potential readers? How would it be distributed? Through bike shops? Just a couple of questions.May be you can answer them in your May issue.
“Re: New cycling magazine in the works”
Posted by: MarkSutton - Apr 15, 11:47am
There shall be answers to these questions yes and with any luck a bit of comment from Factory's editorial director.