News
Former Trek MD becomes CTC commercial manager
Carlton Reid Jun 3 2008, 11:41am
Comments (2)
Nick Fish will lead CTC’s marketing, PR and customer relations strategy.
Fish, former sales and marketing director of Trek UK and latterly a consultant to Specialized UK, takes over from Matt Mallinder.
CTC director Kevin Mayne said: “Nick brings an extraordinary amount of experience in the sector which will strengthen CTC’s ability to tell cyclists and the industry about our work for cyclists and cycling. It’s a great time for him to join as we approach record membership levels. We have new activities in cycle training, cycling for women and our community development projects are bringing new people on to bikes every day.”
Fish said: “Throw away your preconceptions of the 'traditional' CTC, CTC is a vibrant, campaigning organisation that is convincing more people to ride bikes. CTC is positively changing the cycling landscape of the UK and the cycle industry can only benefit from new riders through more bike and equipment sales."
Fish co-founded Trek UK in 1989, after starting in the bike trade with Madison Cycles as a Freewheel shop assistant. He left Trek in 2000 to start a consultancy business. He worked with Felt, Specialized and British Cycling.
Comments
“Interesting appointment”
Posted by: CyclingEdinb - Jun 3, 7:47pm
I hope they are ready for each other!
The CTC has certainly changed since Nick started Trek UK. I'm sure Nick will keep it developing in ways that will get more people cycling.
Trek arrived in the UK at an interesting time for the bike industry/retailing. I suspect his move to 'campaigning' is equally timely.
“Re: Interesting appointment”
Posted by: Nick Harvey - Jun 6, 3:57pm
Are 'turf wars' actually interesting? Andy Cook (ex-CTC Council) joined British Cycling and their 'Everyday Cycling' membership offer competes head on with CTC. Now ex-British Cycling consultant Nick Fish is recruited by CTC. Let's hope there is space for all - individuals and organisations - to grow and prosper at a time when enthusiasm for cycling may be growing, but 'discretionary' expenditure is curtailed...