News
2X2 to relaunch Shogun bikes
Mark Sutton Aug 22 2008, 10:36am
Comments (2)
Exclusive deal for UK and Eire
2X2 has announced that it has taken on exclusive distribution of Shogun bikes in the UK and Eire.
Shogun is a well established international brand with UK product distribution stretching back to the late 1980’s.
The Shogun brand was looking for an appropriate partner in the UK to not only distribute a product range but to redesign and relaunch the brand bringing it up to the international standards already established around the world.
Scott Hillyard, Sales Director for 2x2 Ltd said;
“We are delighted to be making this announcement today, the Shogun brand has been a long term player in the UK and we intend to relaunch it into 2009 with a brand new contemporary look and feel. In a specification rich market we have transformed Shogun into a brand that connects closely with its customers needs whilst keeping core 2x2 values such as quality, innovation and relevance.
The UK market is unique and Shogun needed a full R&D job from the ground upwards; the required creativity in the development process of the all new 2009 Shogun product is testament to our ability to innovate, which coupled with our professional desire to deliver to customers a higher quality user experience, should prove to be a very productive and exciting time for the Shogun brand in the UK.
”
“Shogun fits perfectly into our portfolio, differentiating itself with DJ, BMX and MTB product - a little less formal, a lot more lively and aimed at a specific demographic; a nod to the future.
"I envisage the Shogun brand becoming one of our most prized assets here at 2x2, the value it will bring to our business will be immeasurable.
“We will be officially unveiling the new 2009 Shogun product range at the upcoming Cycle show at Earls Court – this is an event that is growing by the year and we have been keen to lend our support, stand D1F is where it all starts.”
Comments
“Shogun??”
Posted by: Mike Carlin - Aug 25, 5:11pm
Im confused with 2*2 taking shogun. They have been in this country for years thaks to Falcon cycles, dont they own them?
“Re: Shogun??”
Posted by: interested party - Sep 3, 10:59pm
the way things appear at falcon it wouldn't be a surprise to see 2x2 owning the company in the future not the other way around. Having gone from having the most dynamic management team in the industry a few years ago they appear to be sinking slowly. i've stocked the products for 10 years and have done very well with their bikes but where is the company going? this year has been a disaster for us with their products. i have to be anon cos they are generous with their credit and need to get through to 09 before i can replace with another brand and 2x2 will be on my list to consider.