News
Seventies says 'no' to complete bike price increases
Mark Sutton Oct 29 2008, 4:01pm
'09 completes from Hoffman, Subrosa and Kink hold price for the remainder of calendar year
Seventies has contacted BikeBiz with the announcement that it will go against the grain this season, freezing all of its complete bike prices for the remainder of the calendar year.
MD Stuart Dawkins had this to say:
"BMX has been taking some big hits recently with raw material increases, the 25 per cent devaluation of the sterling against the dollar and the delays in Taiwan.
"The sterling devaluation has meant most of our competitors have increased their prices. We will also be doing this on some parts, but not until mid-November and NOT ON BIKES. We will also guarantee fair and clear high margins. Some competitors are mixing up discounts and margins and the dealers are the ones losing out with much lower margins. Others appear to have increased prices EVEN if dealers have pre-bought bikes. This seems very unfair on the shops and their end customers who may have already put down deposits on christmas presents.
"Either the dealer has to make less margin or pass the increase on to their customer. This does not create much faith for future relationships between the customer and shop. As a result, we’re keeping all our 2009 complete bikes from Hoffman, Subrosa and Kink at the same prices for the remainder of the calendar year. It’s unfair on dealers who have already pre-ordered to increase the price. We sold out on our first Hoffman shipment, and our first two Kink shipments. However we have more Kink, more Hoffman and our first drop of Subrosa bikes coming in, during December.
If you wish to order your BMX from us then please call our sales team on 0845 310 3670."
Stuart Dawkins
Managing director
Seventies
Comments
“More good ethics”
Posted by: RiderX - Oct 31, 11:45am
Good to see responsible pricing - consideration is a good thing in these tough economic times.
Saw an amazing spec BMX(L) in Dai Leisure today a 'Zeitgeist' oversize BMX - apparently the lightest £350 cro-moly bike on the market. With this type of thing on offer and Seventies deals there'll be some decent kit in Santa's sack this year!
“Re: More good ethics”
Posted by: Poncho - Nov 1, 12:40am
Oh PUHLEEZZZ!
If you had the good fortune to lock in your currency contracts ahead of the fall it is disingenuous to then pretend that you alone are "absorbing" the difference.
Any dealers or consumers that genuinely believe that there is sufficient margin to take a 25% hit on the currency whilst still providing service & maintaining a sustainable business is easy prey for politicians & snake oil salesmen.
Instead of playing politics, you'd be better off to increase prices a little, capitalise on your good fortune of picking the currency peak & be a solid profitable business that will thrive in the tough economic challenges ahead.
“Re: Re: More good ethics”
Posted by: Howard Radcliffe - Nov 12, 9:43pm
Props to Seventies for this. To be honest, anyone involved in international trade who didn't have their currencies locked down at the time of ordering don't deserve to remain in business anyway, its a fairly fundamental business practice.