Argos confirmed as lead partner for National Fitness Day 2016

Hayley E. Ferguson
Argos confirmed as lead partner for National Fitness Day 2016

This year’s National Fitness Day, the biggest annual celebration of fitness and physical activity across the UK, will see leading retailer Argos become the headline partner.

The event, which takes place for the third time on September 7th 2016, coincides with the opening ceremony of the Rio 2016 Paralympic Games. It is run by ukactive, the leading not-for-profit health body whose aim is to champion the fun and enjoyment that physical activity can bring to all the family.

In 2015, 12,000 people took part in over 2,000 events organised across the country. The new partnership with Argos provides a platform to reach new audiences with ranges of products that include sports, fitness, outdoor toys, healthy grills and juicers – all aiming to help their customers lead healthier lives – and will involve its 30,000 colleagues across over 800 stores

ukactive works alongside its 3,500 members drawn from the public, private, and third sector to achieve its shared ambition of a more active nation. Increasingly, well-known consumer brands – such as Argos – have been using physical activity and fitness to engage with both their consumers and their workforce.

This year’s event coincides with the opening ceremony of the Rio 2016 Paralympic Games which will be attended by cross-party peer and ukactive chair, Baroness Tanni Grey-Thompson.

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Baroness Tanni Grey-Thompson, ukactive chair said: “Partnering with a nationally recognised brand such as Argos is a fantastic opportunity to promote the physical activity agenda and provide a platform to take up exercise for an unprecedented number of people across the UK."

National Fitness Day is a powerful tool to raise the profile of physical activity and the role it plays in increasing the health of our nation. By engaging people across the country we can help provide a pathway into continued involvement in physical activity.”

National Fitness Day will continue to promote and allow people to engage in physical activity on the day through free gym passes, exercise classes, outdoor events, taster sessions and a host of physical activities from health and fitness operators around the country.

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