Olympic fever and Indian summer believed to be behind the sudden surge in sales, believes distributor
ATB Sales has told BikeBiz that, bang on its 25th anniversary, it has recorded the best two weeks trading yet.
Ross Patterson, sales and marketing director, said: "It's a combination of great products, a creative and hard working team, excellent dealer support and believing in your brands. Many thanks to all our partners for their continued support and we look forward to the next 25 years."
Whyte and Mezzo, Bikebiz is told, have experienced some significant growth this year and a big year for Marin is predicted on the back of fresh investment in the firm. Going forwards, ATB intends to work closely with Marin and Wilier to spec what it says will be "some of the best bikes available in the UK at affordable prices, with excellent margins for our dealers."
Whyte will feature a larger Urban and CX presence, along with designing new MTB's in all wheel sizes.
"After the early well attended product launch at Lotus F1 we have seen encouraging orders build for all our 2014 products and with early delivery, good reviews, and perhaps some Olympic fever mixed in with a little Indian summer we achieved our best week in over 20 years of trading" added Guy Farrant, ATB's co-owner.
ATB's 25 years in the business:
1987 – ATB gets into the mountain bike business buying a container of Diamond
Backs and selling them through a network of Surf Shops
1987 – ATB begins working with Marin – there are three bikes in the line, the
Muirwoods, the Palisades and the £2,500 Team Titanium.
1989 – The first NEON coloured Marins arrive in the UK, including the venerable
Tange Prestige Pine Mountain
1990 – Marin Pine Mountain wins its category in the MBUK awards – Marin’s
first major UK award
1993 – ATB imports the first Marin City bikes
1994 – ATB starts an R&D department, employing F1 engineer Jon Whyte to
develop a full suspension design
1995 – Suspension design is licensed to Marin and goes into production
1997 – Paul Lasenby rides into the record books on his Marin Mount Vision,
becoming the first ever pro-elite racer to win an XC race on a full suspension bike
1998 – More records – this time the first XC Championship on a suspension bike
2000 – Launch of Whyte brand and the unique PRST-1
2003 – Development of folding bike begins (Mezzo)
2004 – Whyte launches the 46, a genre defining adjustable travel suspension
trail bike. It is the highest placed suspension bike platform in the bike of the year
2005 – Mezzo folding bike goes into production
2006 – ATB become the UK distributor of Wilier, one of Italy’s oldest and most
respected road brands
2008 – Marin Mount Vision wins Bike of the Year award
2008 – Whyte launch our first all carbon, full suspension trail bike – the E-120
2010 – Whyte starts International distribution in Korea and Australia
2011 – Whyte takes its first steps into the Chinese Market
2012 – Marin changes ownership and receives the investment required to secure
2012 – ATB is 25 years old!