ATB Sales replaces Pearl Izumi with Hind

ATB Sales replaces Pearl Izumi with Hind

The Marin importer and Whyte producer has landed Hind cycle apparel from the US

Known for tech cycling apparel with innovative fabrics, Hind - like Pearl Izumi - also produces running kit, although the ATB Sales deal is for cycle clobber only.

Hind was started in 1974 as a swimwear brand but later diversified into cycling and running. The company is now owned by running shoe maker Saucony Inc.

Hind has a comprehensive line-up of men’s and women’s cycle garments that provide "performance, comfort and style to a technically demanding customer," said ATB Sale's Ross Patterons.

New for Spring 2002 is 'Pavement Optional', said to be a "street smart, go anywhere line of clothing, pioneered to provide on trail performance with aggressive good looks."

Distribution will be via IBDs only.

Tel: 01424 753566


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