ATB Sales replaces Pearl Izumi with Hind

ATB Sales replaces Pearl Izumi with Hind

Known for tech cycling apparel with innovative fabrics, Hind - like Pearl Izumi - also produces running kit, although the ATB Sales deal is for cycle clobber only.

Hind was started in 1974 as a swimwear brand but later diversified into cycling and running. The company is now owned by running shoe maker Saucony Inc.

Hind has a comprehensive line-up of men’s and women’s cycle garments that provide "performance, comfort and style to a technically demanding customer," said ATB Sale's Ross Patterons.

New for Spring 2002 is 'Pavement Optional', said to be a "street smart, go anywhere line of clothing, pioneered to provide on trail performance with aggressive good looks."


Distribution will be via IBDs only.

Tel: 01424 753566

http://www.hind.com/hind2/

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