Bianchi and Sellaronda HERO sponsorship agreement renewed

Hayley E. Ferguson
Bianchi and Sellaronda HERO sponsorship agreement renewed

After three years of successful collaboration, Bianchi and the HERO Südtirol Dolomites will proceed with their preexisting alliance.

Their sponsorship agreement has been renewed, appointing Bianchi as General Partner for the world's most challenging mountain bike marathon event. The 2016 edition of Sellaronda HERO will take place from June 16th to June 18th in South Tyrol’s breathtaking Selva di Val Gardena. 

Following on from the official race debut at the XCO World Cup in Albstadt, Germany on May 21st, Bianchi will showcase the world premiere of the newly introduced Methanol CV in Selva. This revolutionary high-end mountain bike has been engineered by Bianchi with the use of Countervail vibration cancelling technology.

The HERO race and trial of the UCI Marathon World Series, in which both Team Bianchi Countervail and the Bianchi Factory Team MTB will participate, is set for Saturday, June 18th. HERO Südtirol Dolomites’ secondary events will commence on June 16th, with the opening of the Bike and Tech Expo and the HERO Fashion Night, a runway show to view and admire the best of Bianchi apparel.

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