Bianchi renews title sponsorship of Bianchi Dama team

Kieran Howells
Bianchi renews title sponsorship of Bianchi Dama team

Bianchi UK will continue as title sponsor of the Bianchi Dama team up until 2020.

Following a successful start to both the 2017 season and the relationship between the team and Bianchi UK, this extension of the sponsorship provides a platform for the team to develop in coming years. With the launch of the Oltre XR3 model – as used by the team – this year, plus a rapidly growing fan-base, the riders can continue to represent the brand whilst racing at the highest level within the UK.

Bianchi country manager UK Andrew Griffin commented: "Witnessing first hand the level of commitment and drive from the riders into both their racing programme and what goes on behind the scenes to help the Bianchi brand develop is something we want to support. Watch-out for much more in coming months and years as we increase our involvement with the team, but we couldn't be happier with how the team has understood Bianchi and all it stands for."

Team manager David Walters added: "This is fantastic news. An extension to this partnership is an honour, humbling, exciting and of course offers us the stability to really push-on in coming seasons. It's a testament to the riders and how they have embraced the sponsorship and of course Bianchi's long-term vision is such a strong indication as to the importance of women's cycling within the UK. A very proud moment for the team.”

Find out up-to-date news about the team via twitterat @BianchiDamaUK

Article continues below

Advertisement

 

Tags: sponsorship , cycling industry news

Follow us on