BIKE Channel UK secures pay-television rights agreement with SweetSpot

Hayley E. Ferguson
BIKE Channel UK secures pay-television rights agreement with SweetSpot

Ten World Tour teams start this year’s Tour of Britain for the first time, with British favourites Bradley Wiggins’ (Team WIGGINS) and Mark Cavendish’s (Team Dimension Data) teams racing on home roads. Fans can watch live coverage of British Cycling’s premier road event on BIKE Channel UK this September on Sky, Virgin and Freesat.

After starting in Glasgow on September 4th, the 1,296.6km route will pass through the Lake District, Wales and Dartmoor, before finishing on Regent Street in central London on September 11th. The route promises to test riders’ limits and BIKE, the UK’s only 24-hour cycling channel, will be there for every pedal stroke as this iconic event unfolds, with three hours of live coverage from every stage.

The Tour of Britain is the cornerstone of the British cycling calendar, and the UK's largest free-to-watch sporting event, attracting more than one million spectators. This year’s Tour is the biggest in its history, and the event continues to grow with cycling popularity nationwide.

Filippo Ubaldini, CEO of the BIKE Channel said: “The Tour of Britain is one of the most important tours on the calendar and we are delighted to bring it to BIKE this summer. We are sure fans will love following our dedicated coverage of eight days of racing through stunning British countryside before what promises to be an exciting sprint finish in London.”

Mick Bennett, Race Director of the Tour of Britain, said: “With ten WorldTour teams riding in this year’s Tour of Britain, the race is now the biggest it’s ever been. BIKE’s coverage – available in over 17 million households in the UK – will bring the Tour of Britain to new audiences and is key to the continued growth of the country’s national Tour.”

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Fans can follow all the live action from this summer’s Tour of Britain from the comfort of their own home with BIKE, available on Sky channel 464, Virgin Media channel 552 and Freesat channel 251.

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