Bike PressCamp Summer will again be staged in Deer Valley, Utah. The nine-year-old ECRM-owned event has been hosted in the resort village close to Park City for seven consecutive years, with the 2017 event being the eighth.
Unlike traditional trade shows – currently reeling from visitor number drops and date swaps – PressCamp is a tightly-focussed brand-to-journo event, with companies spending quality time with high-profile editors, including from the non-endemic press.
The Deer Valley ski resort is a 40-minute shuttle uphill from Salt Lake City International Airport.
"Aside from its stunning beauty, it offers world-class road, urban and mountain bike riding and has proven year after year to provide a relaxing environment, conducive in producing or rekindling relationships with important members of the media," said Lance Camisasca, ECRM VP of Sports.
(Camisasca is a former organiser of the Interbike trade show.)Article continues below
“We were thrilled with the results from Bike PressCamp last June," continued Camisasca, “but never satisfied: we are determined this year to assemble the best media with the finest brands eager to launch their products at our critically-acclaimed event."
Participation is limited to 25 brand and 25 media outlets.
The 2017 event will be staged Monday, June 19th through Friday, June 23rd. PressCamp also has winter and outdoor spin-offs.