Bosch to acquire e-bike start-up COBI

Kieran Howells
Bosch to acquire e-bike start-up COBI

Bosch eBike Systems planning to acquire the Frankfurt-based connected-biking start-up COBI.

Founded in 2014, COBI offers e-bikers and cyclists the opportunity to use their smartphone as a control, infotainment and display unit. "The acquisition of COBI provides the ideal opportunity to expand the product portfolio of Bosch eBike Systems in the area of connected products and services. COBI offers the necessary expertise and experience, as well as the appropriate technologies for a successful partnership," said CEO of Bosch eBike Systems Claus Fleischer.

The parties have agreed not to disclose the acquisition price. The transaction is subject to the approval of the antitrust authorities.

 COBI offers services such as navigation, music, telephony and fitness. COBI also connects the rider with other apps such as Strava, Komoot, Spotify, Apple Health und Bluetooth fitness sensors.

CEO of COBI Andreas Gahlert added: "With Bosch as a strategic partner, we see huge scope for worldwide growth in the area of digitally connected products and services in the bike environment. For us, this is undoubtedly a significant step into the future."

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