Brother UK partners with Revolution Elite Track Cycling Series

Kieran Howells
Brother UK partners with Revolution Elite Track Cycling Series

Revolution has partnered with Brother UK. As prominent supporters of road cycling, they are now extending their presence into the velodrome. 

This year’s introduction of the Revolution Champions League will the see best WorldTour teams from the road compete against the champions of the track.

Already sponsors of the Tour of Britain, the Aviva Women’s Tour and the Pearl Izumi Tour Series, Brother UK has developed its role as the Official Results Partner supporting the brand positioning around its technology and how it delivers results in business.

The company supplies the solutions that work behind the scenes, printing results sheets and other information for event organisers and teams. It, along with managing director Phil Jones MBE, promotes cycling across its dedicated social media channels, offering behind-the-scene insight at events.

Phil Jones commented: “It’s great news that we’ve been able to partner up with the Revolution Series and expand our footprint further in the sport onto the track, strongly associating us with performance, speed, and outstanding results. 

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"The racing is always super-competitive and exhilarating to watch, and features some of the biggest stars of the sport. We’re really pleased to add this to our portfolio of successful partnerships underpinning our brand credentials.”

James Pope, CEO of FACE Partnership, the Revolution Series organisers said, “I am delighted to welcome Brother UK as an Official Partner to the Revolution Series. They have consistently been doing great things in road cycling, we are excited to be working with them and pull on their expertise so that we can achieve our goals for track cycling.”

You can follow them @brothercycling on Twitter and Instagram or with the hashtag #Brother4Results

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