BikeBiz

Solar and wind energy used in manufacture of t-shirts

A new endurance sport-inspired casual wear garment brand has launched, with a range of 'sustainable products, engineered specifically for the active lifestyle'.

BRVO, based in North London, has initially launched with a range of premium t-shirts, tailored for the leaner builds of cyclists.

The t-shirts are manufactured using only solar and wind energy, with minimalistic designs.

The firm said: "BRVO has re-engineered the t-shirt for the leaner builds of cyclists and runners, creating a premium quality t-shirt with designs that support the active lifestyle. Our t-shirts are the most sustainable available on the market – we've reduced the carbon footprint of a t-shirt from 11kg/t-shirt to 1.1kg/t-shirt. Our t-shirts consist of 100 per cent organic cotton and are manufactured using only wind and solar power. We aim to challenge the major sportswear labels to go-eco, be sustainable.

"BRVO wants to make sports t-shirts cool again, where some of the larger brands have done a good job of cheapening and devaluing this market with poor product. We make killer products with best-practice sustainability (i.e. look good and be environmental).