After a three year absence the high-end Canadian bike brand returns to the Las Vegas show.
Cervélo is to return as an exhibitor at Interbike, after a three year hiatus.
Scott Rittschoff, Cervélo’s Vice President of Sales and Marketing-Americas, said: “It is undeniable that Interbike is our industry’s largest gathering of North American retailers, and we plan to use the event to further educate and support our dealer base.”
Pat Hus, Managing Director for Interbike, said:
“We have so many great things happening this year and we are thrilled with where we are right now.
"It’s great to see industry leaders like Cervélo coming back to Interbike and reinforcing their commitment to retailers domestically – and globally.”
Interbike recently announced its plans to move the show to the Mandalay Bay Conference Center and Hotel for 2013, 2014 and 2015.