Chicken Cyclekit has taken on exclusive bike market distribution for Gatorade products in the UK.
Launching at the start of April, Chicken will offer a buy two, get one free program for those interested in the product. Chicken will be giving their usual ex-stock service on the the new product lines carried.
As sponsors of British Cycling and Team Sky, the brand has already established a presence in front of road cyclists and has also previously had close links to certain BMX pros, among others.
The lines carried by Chicken Cyclekit will revolve around sports nutrition focused on 'prime', 'perform' and 'recover' - or before, during and after exercise formulas.
See www.chickencycles.co.uk for more, or call 01525 381347 for pre orders.