Core Bike 2017 expands with addition of ZyroFisher

Kieran Howells
Core Bike 2017 expands with addition of ZyroFisher

Core Bike has further increased its appeal to the IBD network with the addition of distributor ZyroFisher who join the show for 2017.

Taking place from Sunday 22nd through to Tuesday 24th January 2017 the Core Bike show is now in its 13th year and continues to maintain its relevance with the UK cycle trade thanks to the number of key exhibitors and key brands on display each year. 

2016 saw the show grow in attendance once again as cycle shops from all over the country travelled to the central location near Silverstone to view some of the world’s leading cycle brands and 2017 is set to be even bigger with the addition of distributor ZyroFisher who join the show for the first time. 

ZyroFisher’s Commercial Director Ian Calvesbert commented, “Core Bike presents an ideal opportunity for ZyroFisher to interact with retailers in a relaxed environment, and to display the latest products from our market leading portfolio of brands. With 13 years under their belt, Core Bike has proved to be a key event for IBD’s in the UK and we are delighted to be attending the 2017 show.”

ZyroFisher will bring SRAM, RockShox, Cateye, Giro, Bell, Altura and a large number of their other market leading brands to the show which is sure to be a hit with all show visitors as they line-up alongside leading brand favourites.     

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“We’re very pleased to welcome ZyroFisher to the 2017 event” said show co-organiser Darren Mabbott of Silverfish.  “When the show was created the aim was to make it easy for IBD’s to get up close with their suppliers and view the latest products in the market.  As the show is once again expanding for 2017 with new distributors coming on board we know it’s going to be even more popular”.

A full list of exhibitors and brands attending the 2017 show will be released later this month as well as information on how cycle shops can register to attend.


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