Joanna Rowsell and Sarah Storey join confirmed list that includes Chris Hoy, Lizzie Armistead, Ed Clancy and Steve Peat.
The Cycle Show will this year host its largest line up of cycling celebrities, with multiple gold medal winning Paralympian Sarah Storey now confirmed to attend on Friday 28th.
Sir Chris Hoy has already been confirmed to snip the ribbon on the trade day and is expected to be in the building for the morning of the 27th.
Marketing director at Upper Street Events Lucinda Hyde-McCready told BikeBiz: "We're very pleased to welcome a wealth of sporting talent this year. Lizzie Armistead, Joanna Rowsell and Ed Clancy will also attend and will be doing Q&A sessions on the stage throughout the four days of the show.This is the show's biggest line up of cycling stars with a total of nine golds, one silver and a bronze medal between them."
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