DuPont's Kevlar signs two-year deal with Nitro Circus

Carlton Reid
DuPont's Kevlar signs two-year deal with Nitro Circus

DuPont's Kevlar has signed a two-year global sponsorship agreement with the crowd-pleasing Nitro Circus action-sports live show.

DuPont will work with Nitro Circus athletes and gear providers across several action sport disciplines – including BMX – and at the Nitro World Games in Salt Lake City, Utah, on June 24, 2017.

“Progression is at the heart of the Nitro Circus brand as our world-class athletes take action sports to new heights with each groundbreaking world’s first,” said Brett Clarke, chief commercial officer for Nitro Circus.

He added: “Our relationship with DuPont is perfectly aligned with that drive to innovate."

Kevlar is used in bike products such as helmets.

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Nitro Circus was founded by Travis Pastrana in 2003. In 2010, it was transformed into a live tour that has since played to more than 3 million people in over 160 cities on five continents. 

 

 

Tags: sponsorship

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