Endura unveils Ground Division ambassadors

Kieran Howells
Endura unveils Ground Division ambassadors

Endura has unveiled its first ‘platoon’ of ground division ambassadors.

The 18 riders – who were hand picked by the brand’s account managers across Europe – each received a kit bag containing the latest Endura clothing for road and mountain biking including jackets, jerseys, base layers, gloves, leg wear, eye wear, helmets and off-bike items such as a Roller Flight deck bag ad Urban denim.

Rob Webb, a freeride mountain biker who works as a mechanic at Dorset-based Endura dealer Primera Sports, was among the first to receive his clothing from southern area account manager David Whild.

“It’s like Christmas has come early,” commented Webb. “The kit will keep me warm in winter, cool in summer, and dry all year-round, while the pads and helmet will help to keep me safe on the trails.

“Having this clothing will allow me to ride more often, and I know that I’ll become a better rider as a result of being part of the Ground Division programme.”

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Ground Division is an initiative intended to help support riding talent within the wider Endura family, even if ability by itself was not enough to guarantee selection. Those chosen for this first intake were picked as much for their passion, skills and social media presence as for their riding talents. Sales Director David Pritchard said Ground Division’s picks are riders who “live and breathe the Endura brand.”

“We have picked riders who want to pull on the Endura jersey, so to speak; riders who understand product and who will support the cause with real world feedback from the front line. They might be social media pioneers, influencers within their social group or within a wider family of riders, or connected to our retailers.”

Webb’s delivery included several items from Endura’s flagship MT500 mountain bike collection, including the Pink Bike Award-winning MT500 jacket and the MT500 backpack, as well as merino wool garments from the BaaBaa range, and summer jerseys and high-wicking t-shirts from the SingleTrack Lite collection.

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