ex-Boardman Bikes MD takes charge at Ribble

Carlton Reid
ex-Boardman Bikes MD takes charge at Ribble

Ribble Cycles has appointed Andy Smallwood as its new CEO. He joins from Boardman Bikes where he held the role of MD since its creation.

“Having spent the last decade building and establishing Boardman Bikes as a leader in premium cycles, I am delighted to be joining a world class team at Ribble Cycles," said Smallwood.

"It’s a brand that has coupled technical expertise and passion for the bike industry for over a century and now boasts a leading digital and data driven team and distribution platform fit for the future of the cycling market. I’m inheriting a business that has been led by an exceptionally talented management team delivering strong growth across all categories."

Ribble Cycles is owned by retail and consumer specialists, True Capital, which acquired Cyclesport North, trading as Ribble Cycles, in 2015. 

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