Factory launches female-focused Total Womens Cycling.com

Jonathon Harker
Factory launches female-focused Total Womens Cycling.com

Road, dirt or city riders welcome in site that covers how tos, buying guides, shares stories and training tips

Already soft launched, Factory Media's new cycling websire – TotalWomensCycling.com – is aiming to bring a 'clever, but irreverent, knowledgable but cheeky' voice for the growing numbers of female cyclists.

Pitched at all disciplines of cycling,the site includes inspirational stories as well as how-tos and jargon-free buying advice. It also features interviews with pro riders, shares cross0country travel stories, training advice and more. 

Susan Greenwood is editor of the new site. She said: “The time was right to create a website that celebrates the achievements of female cyclists and also provides inspiration, knowledge, expertise and a fair amount of mud, sweat and tears for all of us to whom the first crank of the pedals means the start of a good day.

“We’re all cyclists here – the writers, the photographers, the nutritionists, sports scientists and mechanics – and we’ve all got one goal: to produce intelligent female-directed bike content across the fields of road, mountain bike and urban cycling which raises the bar.

“Whether you prefer to ride a hybrid to the office or slick asphalt in the Alps, like your tyres fat or bright pink, prefer a lycra all-in-one to a billowing skirt or baggies there’s a space for you in Total Women’s Cycling – join us!”

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Current highlights include a Victoria Pendleton interview, words from Trek's Chris Garrison and Bex Hopkins' urban bike recommendations.

For further information contact James Carter, Factory Media's director of the bike market, at James.carter@factorymedia.com; 00 44 (0)20 7332 9700.

Tags: women , factory media , women's cycling , TotalWomensCycling.com

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