Flaér to become official partner of CUBE Action Team

Kieran Howells
Flaér to become official partner of CUBE Action Team

Chain performance brand Flaér has announced a two-year deal to become official partners of the CUBE Action Team.

The Scottish company will supply its range of high-performance bike care products including Guard and Revive to the leading Enduro World Series team.

CUBE Action Team’s Claus Wachsmann said: “The CUBE Action Team is riding and racing in every kind of weather conditions the whole year; that means for the riders and mechanics the bikes need to be 100 per cent in full action mode. Flaér products help to achieve this by protecting and lubing our drivetrain and frame for racing fast. This is a perfect partnership on high-level race support. “

Flaér marketing manager Andy Parker added: “We are really excited to be working with one of the world’s best Enduro World Series teams. We have been working with the guys for a while but it is great to be able to formalise the relationship and become Official Partners.

“We look forward to having more riders of the highest calibre using Flaér products as their feedback will be invaluable to our future development.”

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The team kicked off the new Enduro World Series season in New Zealand with Greg Callaghan finishing fifth in the elite men’s category.

Tags: new products

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