FLAB reports surge in Up North 2017 registrations

Kieran Howells
FLAB reports surge in Up North 2017 registrations

With just over a week to go until Up North 2017, cycle wear manufacturer Fat Lad At The Back has reported a significant surge in registrations.

More than 600 riders will cycle through the Yorkshire Dales in what will be the brand’s biggest event yet. Contributing to the significant increase in participants are female cyclists, with 26 per cent more women registered to get in the saddle on Sunday, May 7th than in the previous year.  It will be the largest turnout of women to date with more than 150 female riders anticipated.

This year the brand will set its sights on further encouraging women with an interest in cycling by displaying more women’s cyclewear at the London Bike Show in February. Founders Lynn and Richard Bye – supported by brand Flambassadors – actively encourage new and experienced cyclists to achieve their personal goals through FLAB’s growing community.

Speaking ahead of the event, Fat Lad At The Back co-founder Lynn Bye said: “It’s just brilliant that so many people, including more than 150 women, have signed up to take part in the 2017 Up North sportive. It’s really important to me that FLAB is seen as inclusive, supportive and encouraging. That spirit is a big part of this sportive, which has been referred to by our community as ‘the friendliest in the country.

“There’s still time to sign up if you want to take part. Even if you’ve never ridden a sportive before, our staff and Flambassadors will make sure you get over that finish line – we’ll physically push you across if needs be!”

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Registration for Up North is open until May 3rd. For more information click here

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