And Giant is in discussions with other independent cycle dealers to open further brand stores in key target locations
The 12th Giant Store has opened for business in Yeovil, run by existing independent bicycle retailer Chris Boon.
The latest edition to the Giant Store family is situated in South Somerset, positioned on the outskirts of the market town.
The store is within easy reach of the Somerset countryside and occupies 375m2 of retail space.
Giant UK MD Ian Beasant commented: “Giant Stores focus on understanding the customer and their cycling experience ensuring that the end user gets complete satisfaction from their purchase.
"This is the first Giant brand store we’ve opened that’s in an existing, established business. We believe the partner and location provides the perfect environment for a Giant brand store.”Article continues below
Independent bicycle dealer and founder of Tri UK Chris Boon added: “We are so excited about the Giant Store, we believe it offers our customers both existing and new a completely different appeal and retail experience.
“Our business is established in the Triathlon market and we believe the Giant Store will serve this and so many other customers, with Giant we have a bike for all.”
Giant Stores offer product across the cycle disciplines, from enthusiasts to leisure riders, junior riders and more. The brand is looking to roll out further brand stores in key target locations, with potential stores in the planning stages and discussions with independent partners in place, we're told.
Tri UK featured in BikeBiz's top 20 independent cycle dealers feature last year.