Hotlines has expanded its marketing team.
Martin Astley becomes the new marketing manager. He boasts an interesting and varied background in the bike industry, having been involved in everything from trail building in Whistler to managing the Iron Horse brand in the UK, running demos for Kona in Canada and managing the infamous Mud Dock Cycleworks.
He is joined in the team by long-term professional cyclist Will Longden.
Longden has evolved from a multi-discipline amateur to professional cyclist of 15 years, winning four British MTB Championships, then taking on race team management and event management for Future Publishing, as well as a marketing role within Oakley UK.
Also joining the team is Hotlines' current sales and tech advisor Pete Scullion. He becomes marketing assistant.Article continues below