Hotlines to distribute Willier Triestina in the UK

Kieran Howells
Hotlines to distribute Willier Triestina in the UK

Hotlines has announced an exclusive distribution deal with Wilier Triestina in the UK and Ireland.

Wilier was founded in northern Italy back 1906; the brand remains family owned to this day. Throughout its history Wilier has had close ties to racing, winning its first Giro d’Italia in 1948 and supporting riders such as Fiorenza Magni and Marco Pantani.

A representative from Hotlines commented: “We are very excited to be adding this prestigious brand to our portfolio; we’re extremely well placed to collaborate with dealers to bring Wilier bikes to the UK market.

"We will continue to support existing dealers with MY17 products and would invite anyone interested in the brand to contact us for further information on MY17 stock and our MY18 launch event. “

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Tags: distribution , cycling industry news

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