Hoy endorses HSBC UK City Ride

Kieran Howells
Hoy endorses HSBC UK City Ride

Olympian Sir Chris Hoy has hailed the impact of HSBC UK City Ride.

The series of 14 traffic free events kicked off on June 11th and has visited Birmingham and Nottingham, with thousands of people turning out to enjoy riding on the traffic-free routes. The next stop on the nationwide tour will see the event visit Southampton on Sunday.

Hoy said: “The HSBC UK City Rides are absolutely vital to encourage people to get back on their bikes if they haven’t ridden for a few years, or for young cyclists to get out and gain some confidence by riding out on the roads. The key is for people to just enjoy themselves, get on their bikes and make cycling part of their everyday routine.”

 “Cycling can reduce congestion, it can reduce the pollution and it can improve the health of the people in the area; it’s just so important. From every perspective, more people on bikes has got to be a good thing. It’s just about keeping the pressure on the people that make the decisions.”

The key ambition of HSBC UK and British Cycling’s partnership over the next four years is to inspire two million people to cycle by 2020 and make cycling the most popular activity and sport of choice in the UK. Illnesses like diabetes currently place a huge strain on the finances of the NHS and Hoy has seen first-hand how cycling can transform people’s lives for the better.

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For more details, and to register for free, visit the Let's Ride website here.

Tags: cycling industry news

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