Weeks ahead of Friedrichshafen-set Eurobike, i-ride is showing off 2013 ranges from its brand portfolio to the UK trade at its First Look Fortnight event.
New products from Eddy Merckx Cycles, Argon 18, De Rosa, Fulcrum, 3T, Northwave, Zipvit Sport, Deuter and newly added Prologo will be at the distributor's Sussex warehouse and showroom.
i-ride said: "There will also be an exciting new display from at least two large new brands that will be unveiled before the event.
"Also, we would love to give you the opportunity to meet our team, show you round our new headquarters and discuss how we can serve you better throughout the 2013 season."
First Look Fortnight runs from Monday July 31st to Friday August 10th, with refreshments available all day and lunch served 12-2pm.Article continues below