OEM spec of saddles on Merckx bikes leads to aftermarket partnership
I-ride has been appointed a distributor of Prologo saddles with 2013 stock set to land as soon as mid-September.
The distributor has long held a relationship with the saddles specialist, having chosen the firm's saddles to adorn the Eddy Merckx, De Rosa and Argon 18 bikes.
Paul Butler, managing director of i-ride, said of the deal “We are very excited about Prologo's innovative range of saddles. We think our competitive pricing and stock-in deals, along with our consumer marketing will certainly help push the Prologo brand to the position it deserves in the UK”.
The new 2013 range from Prologo promises some exciting technology developments including the CPC system, which has just been launched at Eurobike.
For more on becoming a stockist, contact info@-ride.co.uk.