Immediate Media sees record numbers across cycling portfolio

Kieran Howells
Immediate Media sees record numbers across cycling portfolio

Immediate Media’s digital sports portfolio – including BikeRadar, Cyclingnews and 220triathlon.com – delivered record audience reach in July, attracting a combined 7.2m visitors, an increase of almost 800,000 in the same period in 2016.

BikeRadar saw visitor numbers increase by 13 per cent year on year to 3.4m users, Cyclingnews recorded a growth of 11 per cent to 3.6m visitors and 220 Triathlon’s visitor traffic rose by 12 per cent to over 200,000 users. Visitors viewed 76.8m pages across the sites during the month. The portfolio delivered 4.5m sessions in the UK in July, up 12.5 per cent annually.

Benefitting from extensive Tour de France coverage, over nine million minutes of video was consumed on the BikeRadar and Cyclingnews YouTube channels in July. Immediate cycling and triathlon brands have a combined social media following of 2.7m.

Immediate Cycling publishing director Dave Clutterbuck said: "The success of these sites underlines the attraction of the broad range of content they offer to our audiences, whatever aspect of the sport they are interested in: from BikeRadar’s unparalleled buying and riding advice, to breaking news and analysis about the pro peloton with Cyclingnews, and the best gear reviews and training advice at 220 Triathlon. Cyclingnews and BikeRadar have been the two biggest cycling media websites in the world for many years, so it’s great to be able to continue to deliver significant growth from such dominant brands."

Group advertising manager Gino de Antonis added: “Our market-leading reach across so many territories and audience segments, means for most brands needing to engage with cyclists and triathletes, we are the only call they need to make. Our audience segmentation tools allow us to target specific sports audiences across our own various channels and third party locations, meaning highly targeted marketing campaigns are easily deliverable.”

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Tags: cycling industry news

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